11-23-2013, 09:14 AM
BBM for iOS was launched about a month ago ,
alongside BBM for Android. The app is a top 5
download for iOS users in 50 countries. Meanwhile,
the Android variant of the app is top ten only in
Indonesia, South Africa, the UAE and Saudi Arabia. A
good example of this split is seen in Argentina,
where BBM is the number one app in the App Store.
On the Google Play Store, it is number 14.
In trying to explain the difference in reception for
BBM on the two platforms, some point to the
reverse bias found with messaging app Kik. Not
only does this app match BBM in the numbers of
iOS and Android users, Kik is located in Waterloo,
Ontario which is home to BlackBerry (a great
coincidence). In the U.S., Kik is the 39th top iOS app
while it is number 12 on GooglePlay. In other words,
unlike BBM, Kik appears to be more popular
amongst Android users.
Kik's position as the teen messaging app for the
moment appears to be at the center of things. BBM
is not aiming for the teen user. It still has a focus
on the business user, a legacy leftover from the
days when a BlackBerry was as much an essential
tool for the businessman as a pinstriped suit. Does
this mean that the iPhone has become more of a
essential business tool than an Android handset?
It still is early days for BBM on the two platforms
and others could explain the difference in
acceptance of the app by saying that perhaps there
are fewer interesting choices for iOS which explains
BBM's higher chart position for that platform. We
could go back and forth (and probably will) without
getting closer to the actual reason for the
discrepancy. for now, we can only present the
statistics which show BBM as being more popular
among iOS users.